Page 151 - Drinks Industry - 14 Jan 2016
P. 151
ROADMAP

STAGE 2


b) Nurture & Grow







The key focus of this topic is to ensure you continue to connect with your consumers and
customers in a relevant way. The critical elements of this ‘nurture and grow’ phase are as
follows.



• Optimum deployment of you’re a&p activities across the irst year in market, especially
on social media channels.
• Continuous participation at trade fairs & exhibitions. These events are not solely
designed for the creation of new relationships, they are also an ideal vehicle for
maintaining existing relationships with large groups of customers in a single exercise.

• Participating in as many networking opportunities as possible, to keep in touch with
changes in the various relevant environments- legal, political, marketing, economic,
production etc

• Building relationships with your consumer-facing customers, bar tenders, mixologists,
restaurateurs and of-trade staf, to keep your brands and products front-of-mind.
• Leveraging festivals and awards competitions.

• Monitoring performance through efective & eicient reporting and monitoring
procedures in order to glean insight on your brand/business and improve performance
in market.












151
   146   147   148   149   150   151   152   153   154   155   156